Insights

Pharmacists can build stronger patient relationships, increase medication adherence and build lasting brand loyalty by initiating routine phone calls to share information. Done well, an automated outbound communication system can send messages on behalf of the pharmacist in a personal and authentic way.

An annual influenza vaccination is the best protection against the flu virus. Some patients however, are still skeptical. Continue to educate patients on the importance of getting vaccinated. And for those that need a little extra motivation, remind them of what they could miss out on this holiday season.